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Privacy Policy

Privacy Policy

Last updated: November 2025

This Privacy Policy explains how SRVertex LTD (trading as SRV Hub) collects, uses, and protects your personal information when you visit or make a purchase on www.srvhub.co.uk.

We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and guidance from the Information Commissioner’s Office (ICO).

1. Who We Are

SRV Hub is operated by SRVertex LTD, registered in England and Wales.

Registered Address: 8 St Albans Road, Cheam, Sutton, SM1 2JH, United Kingdom
Trading Address: Unit 3060, 92 Oldfields Road, Sutton, SM1 2NU, United Kingdom
Company Number: 11853694
ICO Registration: Registered with the Information Commissioner’s Office (ICO)
Email: privacy@srvhub.co.uk

For the purposes of data protection law, SRVertex LTD is the Data Controller responsible for your personal data.

2. Our Privacy Promise

We promise to:

  • Keep your personal data safe, secure, and confidential.

  • Use your data only when necessary to process your order, provide customer support, or improve your shopping experience.

  • Never sell or rent your data to third parties.

  • Respect your choices regarding marketing and communication.

  • Delete or anonymise your data when it’s no longer needed.

3. Information We Collect

We collect and process the following types of information:

Category Examples Purpose
Contact Details Name, billing/delivery address, email, phone number To process and deliver your order, contact you about your purchase, and handle returns or refunds
Payment Information Card or PayPal details (handled securely via Shopify Payments or PayPal) To process payments and detect fraud — we never store full card details
Account Information Login credentials and order history To manage your customer account and personalise your experience
Communications Emails, live chat messages, customer service notes To provide customer support and improve service quality
Device Information IP address, browser type, operating system To protect our website and analyse site usage patterns
Marketing Preferences Newsletter subscription status To send marketing communications if you’ve consented
Competition/Survey Data Responses or entries To manage competitions and collect customer feedback

We may also collect minimal data about children if voluntarily provided for services such as birthday reminders or giveaways, with parental consent.

4. How We Use Your Data

We use your personal data to:

  • Fulfil your orders and deliver products to you.

  • Send service communications, such as order confirmations, dispatch updates, and customer service replies.

  • Provide customer support, including managing returns, complaints, and product enquiries.

  • Process payments securely and prevent fraud.

  • Improve our website and services through analytics and performance tracking.

  • Send marketing communications (only with your consent).

  • Comply with legal obligations, including tax and accounting requirements.

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

  • Contractual necessity – to fulfil your order or provide services you’ve requested.

  • Legal obligation – to comply with tax, accounting, or consumer protection laws.

  • Legitimate interests – to improve services, prevent fraud, and secure our systems.

  • Consent – for marketing communications and optional features (you can withdraw consent at any time).

6. Marketing Communications

We will only send marketing emails, SMS, or newsletters if you have explicitly opted in.
You can unsubscribe or change your preferences at any time by:

  • Clicking the “unsubscribe” link in any marketing email,

  • Updating your preferences in your My Account section, or

  • Contacting us at privacy@srvhub.co.uk.

We may also show relevant SRV Hub advertisements on other websites or social media platforms based on your browsing history — this is done using cookies or similar technologies and does not reveal your personal identity.

7. Sharing Your Information

We never sell your personal data.
However, we may share your data with trusted service providers who help us operate our business, including:

  • Delivery partners (Royal Mail, DPD, DHL, Amazon Shipping)

  • Payment processors (Shopify Payments, PayPal)

  • IT and website service providers (Shopify, Google Analytics)

  • Marketing and email platforms (if you have opted in)

  • Fraud prevention and law enforcement agencies (where legally required)

All third-party partners are contractually required to handle your data securely and only for the purpose of providing their services to SRV Hub.

8. International Data Transfers

Some of our service providers may process data outside the UK or EEA.
When this occurs, we ensure that adequate safeguards are in place — such as Standard Contractual Clauses — to keep your personal data protected in accordance with UK GDPR.

9. Data Retention

We retain your data only as long as necessary to fulfil the purposes described above or as required by law.

  • Customer order data: 6 years (for tax and accounting compliance)

  • Marketing data: until you unsubscribe or withdraw consent

  • Customer service communications: up to 2 years
    After this, your data will be securely deleted or anonymised.

10. Your Data Protection Rights

Under UK GDPR, you have the right to:

  1. Access – Request a copy of the data we hold about you.

  2. Rectification – Ask us to correct inaccurate or incomplete information.

  3. Erasure – Request deletion of your personal data (“right to be forgotten”).

  4. Restriction – Ask us to stop processing your data in certain circumstances.

  5. Objection – Object to data processing based on legitimate interests or marketing.

  6. Data Portability – Request that we transfer your data to another organisation.

  7. Withdraw Consent – If processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact privacy@srvhub.co.uk.
We will respond to all requests within one month as required by law.

If you’re not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

11. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience.
Cookies help us:

  • Remember your preferences and saved baskets

  • Improve site performance

  • Analyse traffic and visitor behaviour

  • Display relevant products and promotions

You can manage or disable cookies through your browser settings, but please note that some website features may not function properly without them.
For more details, see our Cookie Policy.

12. Protecting Your Data

We use appropriate technical and organisational measures to safeguard your personal data, including:

  • Encrypted (SSL) connections across our website

  • Secure payment gateways (Shopify Payments, PayPal)

  • Regular system security monitoring and access control

  • Staff training in data protection and confidentiality

If we ever experience a data breach that poses a risk to your rights or freedoms, we will notify you and the ICO as required by law.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements.
Any updates will be published on this page, and the “Last updated” date will be revised accordingly.

14. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact our Data Protection Officer:

Data Protection Officer – SRVertex LTD
Email: privacy@srvhub.co.uk
Address: 8 St Albans Road, Cheam, Sutton, SM1 2JH, United Kingdom